HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.
Having been delivering direct marketing for more than 15 years ...
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EVERY so often something happens that inspires me to write about it.
Sometimes, it is something outstanding that gives me a wow. Other times, it is something that astonishes me in how old school bad it is. Today I had the misfortune to experience a bad one, but the positive is that it serves as a great example of how social media and more importantly, the next generation of ...
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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.
Now I have to say that at KnowledgeBank, we work with many blue chip companies in the UK ...
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As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.
After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so significant, that it might make you wonder if Facebook ...
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WE HAVE been expecting some new features from Linkedin for a while, as they are probably the best funded social network out there, (they are the only one to have IPO’d for billions of dollars so far).
During the past few weeks some of these new features have started to emerge, though as yet, nothing that means ‘game changer’ as far as we can tell.
BUT, being a ...
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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.
For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b data for ...
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