Is the Facebook ‘free-ride’ Over for Brands and Businesses?

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We have been wondering for a while about how Facebook is going to increase it’s revenues. I mean, it has a $100bn valuation, so it has to make some serious money to justify that.

Actually, that’s just the starting point, because not only does it have to justify a $100bn valuation, but it then has to grow at a steady rate from that valuation upwards to maybe $200bn, even $1tn in the future. If we assume that the actual growth rate ...

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How the reputation economy will affect YOUR business.

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reputation management

EVERY so often, something happens that inspires me to write about it.

Sometimes, it is something outstanding that gives me a ‘wow’ experience. Other times, it is something that astonishes me in how old school bad it is.

Today I had the misfortune to experience a bad one, but to draw a positive, it serves as a great example of how social media and more importantly, the next generation of ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work with many blue chip companies in the UK ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so significant, that it might make you wonder if ...

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Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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The Rules of Social Media…

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At the weekend, I took my son for a bike ride.

We didn’t go far, venturing along a cycle route that passes through a delightful meadow coated valley. As we took in the fresh country air, we passed streams of people walking dogs and enjoying a quiet Sunday stroll.

Hair flowing in the breeze, we rounded a bend, surrounded by frosted hedgerows and skeletal trees, when suddenly, we were confronted with a startling sight. Evidently, someone had heard the call of nature, ...

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6 Predictions for 2012

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WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

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Using Linkedin Group Statistics to find your ‘Social audience’

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Linkedin Group Stats

BEING a typical data driven marketer, here’s a feature that us marketers and social media enthusiasts can REALLY make use of.

Have you ever wondered whether the people in your Linkedin group are trying to sell you stuff or listen to what you have to say? Are they local to you or are they from the other side of the world or even ...

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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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Employee explains Klout to the Boss

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We have already said enough about Klout scores in the past, though does this sound familiar to you?

Apparently Klout have changed their algorithm and lots of people have been moaning about their reduction in influence. Well, surely if your activity stays the same, actually your influence doesn’t change at all.

If you want a chuckle, an enterprising soul has set up a twitter account at @OccupyKlout so you can join in.

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