CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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A Moment to reflect

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Well, today has been a fairly significant day due to the passing of Steve Jobs and it seemed a good time to reflect on the impact he had on the world, both already and in the future.

By no means are we qualified to talk about this with any great meaning or understanding, though we can discuss his impact on us.

Firstly, Steve Jobs was at the forefront of the consumer computer revolution. With a great team behind him, he worked to ...

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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to separate your audience. ...

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Blog Interrupted

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You know it’s been a while since you last blogged, when one of your readers phones you to ask you why not.

yorkshire-tea-facebook

As many of you who read our blog regularly know, we only tend to write when we have something to blog about and a lot of our content is ‘evergreen’, that is to say it stays relevant for quite a long time. Having said this, we get lots of visitors so ...

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Houston, we have a problem.

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But you clearly don’t!

WE HAVE A PROBLEM. It is a major problem and we aren’t sure that it can be fixed.

A report was published recently proposing that of the 18 million sales people in the US, these will be gradually replaced by social media savvy, techno wizard sales people, plumbed into the internet ‘matrix’ style.

How many of these jobs will remain by 2020?

According to the report, only 3 million of them, which means a loss of ...

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Has the census data been stolen and what are the implications?

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Data is a strange thing.

ON THE ONE HAND, we are all more cautious about giving out information regarding our personal lives these days. We hear stories about data breaches at the Sony Playstation network or the loss of two discs containing all of the UK’s child benefit data and we worry about the implications. Simultaneously we are giving more personal information away than ever before, in some cases, without any thought as to how this may ...

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Klout of this world

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WE HAVEN’T MOANED about Klout for a while, so now seemed as good a time as any, during the past few months. As you know we were trying to build the first Klout roller coaster following an unexpected 1000% increase in our TrueReach score.

All was going well for a while and we had just completed the first climb (out of the starting chamber), until we went on holiday for a week and ...

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How to be a complete & utter failure at online PR

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Follow our top 11 tips & we GUARANTEE you’ll soon be making the same mistakes as everyone else!

Now I know what you’re probably thinking –

Hang on, isn’t the point of all these articles to provide helpful information?

Well frankly the interweb is full of advice from experts, and as a poor copywriter living in a suburban broom-cupboard I’m just not sure it’s sensible to go around giving away professional secrets. I mean, if anyone and everyone had the skills to write ...

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MS Office 365 – Google Apps alternative?

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microsoft office 365

JUST ONE day after our previous blog post about Microsoft buying Skype landed, we get another interesting insight into the future of Microsoft’s ecosystem. A beta invite for Microsoft Office 365.

Now I have just read some of the blurb and signed up for a quick look around, but already this looks like it could be another game changer.

Everyone has been waiting for years now for Microsoft’s answer to ...

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Microsoft and Skype – the start of a beautiful relationship?

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Lots of people are speculating about the reason for Microsoft wanting to own Skype. Is it because they want to become a telco? Do they want to become a world leader in video conferencing? We have a few ideas of our own.

We have already blogged about our reasons why we think that Microsoft play a long term game and that this might mean they lose a ...

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