Why Microsoft will beat Google, Apple and Facebook – Part 2

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We posted quite a while ago about the reasons that Microsoft are set to win the battle for the future of PC technology and had lots of responses about why we were right and wrong. The response was fantastic, so thanks for the feedback.

Since that time, we are seeing our predictions already becoming reality and the Kinect technology is starting to widen it’s reach. First, apparently a deal has been done ...

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Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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StartupBritain – Who benefits?

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Today saw the launch of StartupBritain, with the lofty aim of getting Britain to start new businesses and become the new ‘engine’ of the economy.

What has been interesting already, is the overwhelming negativity greeting the new campaign and also the cynicism from the existing and in many cases, thriving, business entrepreneurs across the UK.

It is fascinating to see former entrepreneurs, who are now making their cash from appearing on TV, book deals, advertising and endorsements, as well as their multi-hundred ...

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‘Reputation Optimisation’ is the new SEO

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We have been running Social Media for Business programmes for a while now. As well as training businesses to understand this exciting new way to communicate with their customers and prospects. we are also using the opportunity to understand more about their views of the social media space. What has been interesting is that we are able to use the sessions as a laboratory in some ways, seeing how people have found unique ways ...

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Brand new tribe: NWBiz

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Today sees the launch of our brand new tribe #NWBiz.

We have been looking at interesting ways to help people who attend our Social Media for Business Training Programme to connect with us, with each other and also other North West based businesses, to generate new opportunities for each other in the social ecosystem. In an exciting development, we have taken some inspiration from the highly successful #UsGuys group we have been members of for some time and started a local ...

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Making Your B2B Mailings Greener and More Appealing

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Have you ever wondered why charities and insurance companies post out pens with their mailings? Why they invest in the pens and extra postage costs? Why they keep doing it?

The simple answer is because of the increased response. Statistics from the insurance industry saw reply rates increase up to 7 times higher than conventional mailings. You have probably thrown away junk mail in the past, often without even opening it. Can you ever recall throwing away an evelope or packet ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who said they ...

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Why Microsoft will beat Google, Apple and Facebook

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If you have been watching the technology industry from a media viewpoint for the last few years, it goes a bit like this.

Microsoft is the anti-competitive company that rules the world. Everyone loathes them because they snuffed out competition in the PC software market, stifling progress and emulating or acquiring other companies like a hungry shark.

A non-evil hero appears in the form of Google, they don’t make anything, they don’t sell anything, they just help people. They help them to ...

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Our Klout roller coaster is back on the rails

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Our prayers were answered this week. Without wanting to sound like a scratched record, you will already be aware of our series of posts on the measurement of influence in the social media space and the difficulties this creates. A new feature has been added to Klout since our precipitous drop a few days ago, as Klout now provide an explanation as to why there is a sudden drop in your score. Quite simply, it is due to an improvement ...

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