Audi A1 Mailer

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I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.

We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than others for specific ...

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Who took our enthusiasm?

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As part of KnowledgeBank’s commitment to working to improve future prospects for our kids , I got involved in the community by becoming an ambassador for the Education Business Partnership. The most recent event was acting as an ambassador for a Creative and Media Enterprise day for Year 10 Secondary school pupils, and this involved teams of students putting together ideas for promoting their school and then researching and developing the branding, marketing materials, new uniform designs ...

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Back to the Future of Google

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Let’s Go Back in Time

Every so often a story pops up that makes you look like you can read the future, despite the fact that really, it just makes sense to you at the time, but no-one else gets it. Regular readers of the KnowledgeBank blog will know that we like posts to be connected and a story appeared last week, which gave a perfect opportunity to follow up on a previous post.

As you ...

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KnowledgeBank Blog is now iPhone ready…

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Just a quick update to say that the blog is now iPhone compatible, in fact, being brutally honest, we reckon it looks better on the iPhone than a typical PC.

As a late converter to the Apple brotherhood, (the iPhone 4 is literally my first Apple product ever), I have to say that when you combine a small form factor, with ease of use, it seems to drive simplicity without sacrificing quality. I have been using smartphones since the XDA was ...

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Campaign Focus – The British Red Cross

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So the re-brand is done and we’ve launched the new site. It’s a very exciting time here and we’d like to thank everyone for the positive feedback on the new look. As a part of the process, we are going to be running several new features both on the website and the blog. We’ve really given the lead to social media on the new site including incorporating our twitter feed and blog into our website home page so ...

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KnowledgeBank has changed…

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Well after 5 successful years, working with many of the largest b2b marketers from across the UK, we felt it was time for a change.

Since that time, we have been pioneers of a whole new era of marketing stuff and we felt the need to reflect this in our new logo. Let’s just take a moment to think about what has changed since then.

1. facebook launched the year before us in February 2004 to help college students to ...

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Google revenue up 23% – why?

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Ok, so we’ve been reading about Google’s increase in revenues during Q1 and we are all scratching our heads a little. There are two reasons for this.

Firstly, the reporting around this seems to be trying to indicate that this may be a reflection of an improving economy – which if you have read our blog in the past and haven’t already decided that we are insane, you will know that we will be saying is a bit crazy. ...

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The Next Generation of Data

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Yesterday, I happened by chance to be listening to Gordon Brown’s speech to the Royal Society. This was billed as a speech about cutting budgets by £12 billion, though at the point of delivery, it had changed into something quite different and possibly quite profound for the data and marketing industries. I decided to look on the web for reference to this but drew a blank.

I reckon some of the changes which are scheduled for the imminent future are significant, ...

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Our most interesting PPC Enquiry so far

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One of our guys came running into my office today with interesting news.

“You won’t believe who we just had an inbound pay per click enquiry from?”,

Obviously as a marketing provider this began a process of wondering if it could be sublime, ridiculous or somewhere in between. Now don’t get me wrong, we use Google and we like Google a bit, but as most of you are no doubt aware, the leads that come from Google pay per click can vary ...

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