A look back on years of blogging

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KnowledgeBank Retrospective 07-13

EVERY few years or maybe longer in some cases, artists looks back on work they have produced.

In the art world, this is known as a retrospective.

If you consider writing a blog as an art form, surely it would also make sense to have an occasional retrospective for that medium.

In reality, due to the here today, gone tomorrow style of ...

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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to ...

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Blog Interrupted

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You know it’s been a while since you last blogged, when one of your readers phones you to ask you why not.

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As many of you who read our blog regularly know, we only tend to write when we have something to blog about and a lot of our content is ‘evergreen’, that is to say it stays relevant for quite a ...

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Klout of this world

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WE HAVEN’T MOANED about Klout for a while, so now seemed as good a time as any, during the past few months. As you know we were trying to build the first Klout roller coaster following an unexpected 1000% increase in our TrueReach score.

All was going well for a while and we had just completed the first climb (out of the starting chamber), until we went on holiday for ...

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How to be a complete & utter failure at online PR

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Follow our top 11 tips & we GUARANTEE you’ll soon be making the same mistakes as everyone else!

Now I know what you’re probably thinking –

Hang on, isn’t the point of all these articles to provide helpful information?

Well frankly the interweb is full of advice from experts, and as a poor copywriter living in a suburban broom-cupboard I’m just not sure it’s sensible to go around giving away professional secrets. I mean, if anyone and everyone had the ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% ...

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How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results ...

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5 Social Media Predictions for 2011

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So we come to the end of another year and it’s just a few hours before we join Sydney in the next one. 2010 has been an interesting year for lots of reasons, and it may just have been the ‘Year We Made Contact’ as predicted by uncanny futurologist, Arthur C Clarke.

Many organisations have obviously struggled a bit this year, though there doesn’t appear to have been ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than ...

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