Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, ...

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Blog Interrupted

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You know it’s been a while since you last blogged, when one of your readers phones you to ask you why not.

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As many of you who read our blog regularly know, we only tend to write when we have something to blog about and a lot of our content is ‘evergreen’, ...

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How to be a complete & utter failure at online PR

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Follow our top 11 tips & we GUARANTEE you’ll soon be making the same mistakes as everyone else!

Now I know what you’re probably thinking –

Hang on, isn’t the point of all these articles to provide helpful information?

Well frankly the interweb is full of advice from experts, and as a poor copywriter living in a suburban broom-cupboard I’m just ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to ...

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How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving

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5 Social Media Predictions for 2011

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So we come to the end of another year and it’s just a few hours before we join Sydney in the next one. 2010 has been an interesting year for lots of reasons, and it may just have been the ‘Year We Made Contact’ as predicted by uncanny futurologist, Arthur C Clarke.

Many organisations ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think ...

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