What is Digital Marketing?

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, digital billboards, and even games consoles and televisions to engage with consumers or businesses.

Digital marketing is a marketing process which leads to the development of any organisation or brand by using a variety of digital channels such as email, social networks, websites and other platforms.

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing actually uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Marketing Techniques

Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

Digital marketing is now being enlarged in vast areas to support the “servicing” and “engagement” of customers.

In many ways, digital marketing techniques have come to reflect the methods used in traditional pre-internet marketing. They use similar principles to enable a company to engage with the right people with appropriate requirements.