Changing your social network username – what are the issues?

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social media identity

OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives.

Why are they different?

Well put simply, like our friends, we can’t necessarily choose them. There are just too many people and businesses who share the same name, for everyone to have their perfect name in the social space. The name that they feel best represents them as a ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so significant, that it might make you wonder if ...

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Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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Has the census data been stolen and what are the implications?

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Data is a strange thing.

ON THE ONE HAND, we are all more cautious about giving out information regarding our personal lives these days. We hear stories about data breaches at the Sony Playstation network or the loss of two discs containing all of the UK’s child benefit data and we worry about the implications. Simultaneously we are giving more personal information away than ever before, in some cases, without any thought as to how this may ...

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‘Reputation Optimisation’ is the new SEO

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We have been running Social Media for Business programmes for a while now. As well as training businesses to understand this exciting new way to communicate with their customers and prospects. we are also using the opportunity to understand more about their views of the social media space. What has been interesting is that we are able to use the sessions as a laboratory in some ways, seeing how people have found unique ways ...

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