Buying data from abroad. Are you willing to take the risk?

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I heard a bit of a cracker today that I just had to share.

 

A while ago we got an inbound enquiry from a reputable organisation looking for some email marketing data for a marketing campaign.

The enquiry wasn’t  too complex. There were some geographic criteria and also a few ideas around businesses that might be more relevant for the campaign.

We completed the counts got some pricing for different options. Heck, we even got several different UK sources together and ...

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What should I post on my blog and How often should I post on my blog?

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I have been blogging about marketing for quite a few years now and we also work with clients to help them produce content and blogs.

A couple of interesting questions that people often ask is

“How often should I post on my blog?” and “What should I post on my blog?”

Now, there are lots of trains of thought around this. I have heard experts talk about once a day, three times a week, once a week and others say, when you feel ...

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Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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What is branch and what does it do?

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THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

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Now our Olympians are successful they can make millions…

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Just an observation.

Now that many of our Olympians have succeeded in their events, some with incredible achievements, the talk seems to have moved on to how they will now be able to make millions of pounds from that success.

Don’t get me wrong – I think this can be a good thing, rewarding achievement, dedication and success. There are a number of things to consider though:-

  1. I don’t believe that any of the competitors committed their lives to their sport for that ...
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Linkedin to be integrated into Microsoft Office

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The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin.

This is another major development to add to the recent Linkedin redesign and the dropping of close connections with Twitter.

This could be significant, as your Linkedin profile information, updates and photos will now be brought directly into Outlook when someone emails you. Some may find that a little intimidating, ...

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B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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Changing your social network username – what are the issues?

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OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives.

Why are they different?

Well put simply, like our friends, we can’t necessarily choose them. There are just too many people and businesses who share the same name, for everyone to have their perfect name in the social space. The name that they feel best represents them as a person or business.

In fact, one of the biggest dilemmas facing young people in 10 ...

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The next online revolution – your own custom gTLD

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Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include .com or .co.uk.

To date these TLD’s have been quite restricted, only recently did the .xxx domain go live after a number of years of campaigning.

But this is about to change. Radically.

The New Domains

It was announced today that there ...

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