The new B2B Marketing Reality

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Anyone who has read our blog regularly will know that we tend to like our posts to flow and also try to use this continuity to drive the topics we choose, as well as taking input from sources such as twitter.

We raised a point in the last post about not waiting for the marketplace to return to our marketing strategy, as due to the immense and complete change of ...

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Marketing Strategy in a W Shaped recession

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“Michael Geoghegan, chief executive of HSBC, is so convinced there will be a second downturn in the coming months that he plans to delay any rush to expand the bank. “Is this a V recovery or a W?” Mr Geoghegan asked in an interview with the FT. “[I think] it’s the latter. [If I’m right], we have to be very careful we don’t grow the balance sheet so far before the recovery has come only to write it back into ...

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Blog is Moving

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No, not because we have been drinking. We decided to host the blog ourselves as it has been getting lots of visitors and we wanted to take greater control of it. Interestingly, (or not in fact), you don’t know this as this post is created on the new blog and not the old one!

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The origins of marketing

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With all of this social media, crowdsourced, Googlitterface gubbins, we thought we would take a look at the origins of marketing to be a bit different.

Our interest was stirred after a visit to a museum about war – hence the link to the previous post. As we have already acknowledged, wars tend to create significant advances in technology – for example, during the Second World War, the advent of computing, radar, modern medicine and lots of other ...

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Online Marketing 2.0 – Round 2 begins

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Well, we correctly predicted that a big Microsoft Office announcement must be imminent to prompt a Google Chrome OS spoiler announcement last week. As a follow up to that follow up, it is interesting to consider how this may translate in strategy terms and how this affects b2b and b2c marketers.

As we already know, the transition from offline to free online software has to be paid for.

Microsoft have resisted moving online because this inevitably means ...

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How Google plan to increase sales

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We saw the news about the new Google Chrome OS and thought a mini-post would be relevant to our last topic of online vs offline marketing, so here it is. (And because its a trendy topic, we might also get some extra clicks!)

Like every form of marketing, “if the customers ain’t buying, then the suppliers ain’t paying for marketing to attract ’em” and this will be as true for online marketing as offline. Although I have encapsulated this phrase in ...

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B2B Marketing – Online vs Offline

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We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.

We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...

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B2B marketing is different from B2C marketing?

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“B2B marketing is just marketing to consumers who happen

to have a corporation to pay for what they buy.”

So why is this statement wrong?

One of the most noticeable trends in the marketing world is the tendency for marketers to follow the latest money spinner like a flock of well informed sheep. This may sound obvious, as there is no other way of paying the bills, but recently, the rhetoric from some consumer marketers has started to ...

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