A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?
In terms of cause and effect, it can certainly be a challenge to work out sometimes.
First then, let’s start with a question.
Is it possible for someone to buy from you if they don’t know you exist?
Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...Continue Reading →