Sales and Marketing Activity, what comes first?

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A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?

 

In terms of cause and effect, it can certainly be a challenge to work out sometimes.

First then, let’s start with a question.

Is it possible for someone to buy from you if they don’t know you exist?

Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...

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What is my customer data worth?

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We are often asked ‘What is my customer data worth?’

Three company directors from Merseyside have been banned for a combined 36 years for selling warranty cover to Sky customers for the maintenance and repair of satellite equipment.

At first, this might seem straightforward. They hadn’t been legally authorised to offer warranty support.

The Value of Profiled Customer Data

When we dig a bit deeper, we discover that there is a bit more to it. You see, the reason they were able to build this ...

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Buying data from abroad. Are you willing to take the risk?

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I heard a bit of a cracker today that I just had to share.

 

A while ago we got an inbound enquiry from a reputable organisation looking for some email marketing data for a marketing campaign.

The enquiry wasn’t  too complex. There were some geographic criteria and also a few ideas around businesses that might be more relevant for the campaign.

We completed the counts got some pricing for different options. Heck, we even got several different UK sources together and ...

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Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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Using Linkedin Group Statistics to find your ‘Social audience’

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Linkedin Group Stats

BEING a typical data driven marketer, here’s a feature that us marketers and social media enthusiasts can REALLY make use of.

Have you ever wondered whether the people in your Linkedin group are trying to sell you stuff or listen to what you have to say? Are they local to you or are they from ...

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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Google Mail Strikes again

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Anyone remember Lonnie Gordon?

Well back in the early nineties, she had a hit with ‘Happenin’ all over Again’ and this is what occurred to us when this little beauty landed on the doormat. Yet again Google failed to disappoint, with a brand new address for us too. At least this time, we benefited from a middle initial, which was a first.

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