How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results and conversion from b2b marketing activity, so this blog is about the KnowledgeBank 6 step Approach which will show you ...

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You have Gmail, again.

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google mailer 4

Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.

Now this may strike you as a little strange ...

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Another week another Google Mailer.

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Another week has come and gone and another Google mailer arrived this morning.

This one is plainer than the AdWords mailing piece we received a couple of weeks ago and this time it is promoting Google Apps – basically its a single sheet of A4 in a letter format. The letter is addressed to a different contact than last time, which is interesting and this time they are using an almost identical address ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than others for specific ...

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Campaign Focus – The British Red Cross

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So the re-brand is done and we’ve launched the new site. It’s a very exciting time here and we’d like to thank everyone for the positive feedback on the new look. As a part of the process, we are going to be running several new features both on the website and the blog. We’ve really given the lead to social media on the new site including incorporating our twitter feed and blog into our website home page so ...

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The Next Generation of Data

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Yesterday, I happened by chance to be listening to Gordon Brown’s speech to the Royal Society. This was billed as a speech about cutting budgets by £12 billion, though at the point of delivery, it had changed into something quite different and possibly quite profound for the data and marketing industries. I decided to look on the web for reference to this but drew a blank.

I reckon some of the changes which are scheduled for the imminent future are significant, ...

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Our most interesting PPC Enquiry so far

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One of our guys came running into my office today with interesting news.

“You won’t believe who we just had an inbound pay per click enquiry from?”,

Obviously as a marketing provider this began a process of wondering if it could be sublime, ridiculous or somewhere in between. Now don’t get me wrong, we use Google and we like Google a bit, but as most of you are no doubt aware, the leads that come from Google pay per click can vary ...

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How Google plan to increase sales

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We saw the news about the new Google Chrome OS and thought a mini-post would be relevant to our last topic of online vs offline marketing, so here it is. (And because its a trendy topic, we might also get some extra clicks!)

Like every form of marketing, “if the customers ain’t buying, then the suppliers ain’t paying for marketing to attract ’em” and this will be as true for online marketing as offline. Although I have encapsulated this phrase in ...

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B2B Marketing – Online vs Offline

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We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.

We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...

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B2B marketing is different from B2C marketing?

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“B2B marketing is just marketing to consumers who happen

to have a corporation to pay for what they buy.”

So why is this statement wrong?

One of the most noticeable trends in the marketing world is the tendency for marketers to follow the latest money spinner like a flock of well informed sheep. This may sound obvious, as there is no other way of paying the bills, but recently, the rhetoric from some consumer marketers has started to ...

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