Have we missed the f’booking boat? Facebook Advertising for Business

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Amazing results from Facebook’s advertising business.

No, actually I take that back. There were some astonishing, astounding results for Facebook today. Also note the use of the word ‘for’.

So what, it doesn’t affect us.

Well unfortunately, for most businesses it does affect you as it means you may have missed the boat.

Which boat have we missed?

Here is the best way I can summarise it, using my own story about how I missed a fairly similar, big boat many years ago.

I’ve been working in ...

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What are the best practices when blogging?

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Our last blog post has been nothing short of remarkable.

In just a few weeks since it was published, that single post has had many thousands of visitors, created a huge amount of positive and negative response and generated lots of very valuable discussion, as well as enquiries for our business.

This happened for a number of reasons, so I thought it would be interesting to explore a ...

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SEO is dead, but what marketing can we do instead?

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It isn’t often that an entire multi-billion dollar industry collapses almost overnight.

What industry are we talking about?

SEO or search engine optimisation was the art (or science) of manipulating your way to the top of the listings on Google or another search engine.

As a brief explanation for those who don’t know how search engines work.

There are billions of pages on the internet.

In fact, there are more than any human being could look through, so a search engine uses a mathematical formula ...

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SME Marketing in 2014

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WE have lots of conversations every day with companies who are getting ready for an increase in their SME marketing activity in 2014.

Sustained recovery is underway

The Bank of England have publicly announced that the UK is in a period of sustained recovery and all of the economic indicators are pointing north.

Economic recovery was always going to happen at some point and in the same way that it took a few years to reach the bottom, it is ...

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Without activity marketing tools can struggle, even for Twitter!

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This is pretty fascinating and a great lesson for all of us, in the difference between marketing tools and marketing activity.

So, let’s start with a question…

How many of us have developed some kind of web based video? In business, the answer is probably quite a lot of us.

The second question is…

How many people have seen our video? Here comes the big difference for many businesses – some have lots of views ...

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Sales and Marketing Activity, what comes first?

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A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?

 

In terms of cause and effect, it can certainly be a challenge to work out sometimes.

First then, let’s start with a question.

Is it possible for someone to buy from you if they don’t know you exist?

Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...

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What should I post on my blog and How often should I post on my blog?

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I have been blogging about marketing for quite a few years now and we also work with clients to help them produce content and blogs.

A couple of interesting questions that people often ask is

“How often should I post on my blog?” and “What should I post on my blog?”

Now, there are lots of trains of thought around this. I have heard experts talk about once a day, three times a week, once a week and others say, when you feel ...

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Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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What is branch and what does it do?

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THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

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Now our Olympians are successful they can make millions…

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Just an observation.

Now that many of our Olympians have succeeded in their events, some with incredible achievements, the talk seems to have moved on to how they will now be able to make millions of pounds from that success.

Don’t get me wrong – I think this can be a good thing, rewarding achievement, dedication and success. There are a number of things to consider though:-

  1. I don’t believe that any of the competitors committed their lives to their sport for that ...
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