The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Houston, we have a problem.

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But you clearly don’t!

WE HAVE A PROBLEM. It is a major problem and we aren’t sure that it can be fixed.

A report was published recently proposing that of the 18 million sales people in the US, these will be gradually replaced by social media savvy, techno wizard sales people, plumbed into the internet ‘matrix’ style.

How many of these jobs will remain by 2020?

According to the report, only 3 million of them, which means a loss of ...

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MS Office 365 – Google Apps alternative?

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microsoft office 365

JUST ONE day after our previous blog post about Microsoft buying Skype landed, we get another interesting insight into the future of Microsoft’s ecosystem. A beta invite for Microsoft Office 365.

Now I have just read some of the blurb and signed up for a quick look around, but already this looks like it could be another game changer.

Everyone has been ...

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