SEO is dead, but what marketing can we do instead?

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It isn’t often that an entire multi-billion dollar industry collapses almost overnight.

What industry are we talking about?

SEO or search engine optimisation was the art (or science) of manipulating your way to the top of the listings on Google or another search engine.

As a brief explanation for those who don’t know how search engines work.

There are billions of pages on the internet.

In fact, there are more than any human being could look through, so a search engine uses a mathematical formula ...

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Without activity marketing tools can struggle, even for Twitter!

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This is pretty fascinating and a great lesson for all of us, in the difference between marketing tools and marketing activity.

So, let’s start with a question…

How many of us have developed some kind of web based video? In business, the answer is probably quite a lot of us.

The second question is…

How many people have seen our video? Here comes the big difference for many businesses – some have lots of views ...

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Sales and Marketing Activity, what comes first?

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A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?

 

In terms of cause and effect, it can certainly be a challenge to work out sometimes.

First then, let’s start with a question.

Is it possible for someone to buy from you if they don’t know you exist?

Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...

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Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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The next online revolution – your own custom gTLD

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Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include .com or .co.uk.

To date these TLD’s have been quite restricted, only recently did the .xxx domain go live after a number of years of campaigning.

But this is about to change. Radically.

The New Domains

It was announced today that there ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Blog Interrupted

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You know it’s been a while since you last blogged, when one of your readers phones you to ask you why not.

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As many of you who read our blog regularly know, we only tend to write when we have something to blog about and a lot of our content is ‘evergreen’, that is to say it stays relevant for quite a long time. Having ...

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