What are the best practices when blogging?

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Our last blog post has been nothing short of remarkable.

In just a few weeks since it was published, that single post has had many thousands of visitors, created a huge amount of positive and negative response and generated lots of very valuable discussion, as well as enquiries for our business.

This happened for a number of reasons, so I thought it would be interesting to explore a ...

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SME Marketing in 2014

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WE have lots of conversations every day with companies who are getting ready for an increase in their SME marketing activity in 2014.

Sustained recovery is underway

The Bank of England have publicly announced that the UK is in a period of sustained recovery and all of the economic indicators are pointing north.

Economic recovery was always going to happen at some point and in the same way that it took a few years to reach the bottom, it is ...

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Sales and Marketing Activity, what comes first?

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A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?

 

In terms of cause and effect, it can certainly be a challenge to work out sometimes.

First then, let’s start with a question.

Is it possible for someone to buy from you if they don’t know you exist?

Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...

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B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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‘Reputation Optimisation’ is the new SEO

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We have been running Social Media for Business programmes for a while now. As well as training businesses to understand this exciting new way to communicate with their customers and prospects. we are also using the opportunity to understand more about their views of the social media space. What has been interesting is that we are able to use the sessions as a laboratory in some ways, seeing how people have found unique ways ...

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Making Your B2B Mailings Greener and More Appealing

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Have you ever wondered why charities and insurance companies post out pens with their mailings? Why they invest in the pens and extra postage costs? Why they keep doing it?

The simple answer is because of the increased response. Statistics from the insurance industry saw reply rates increase up to 7 times higher than conventional mailings. You have probably thrown away junk mail in the past, often without even opening it. Can you ever recall throwing away an evelope or packet ...

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