SEO is dead, but what marketing can we do instead?

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It isn’t often that an entire multi-billion dollar industry collapses almost overnight.

What industry are we talking about?

SEO or search engine optimisation was the art (or science) of manipulating your way to the top of the listings on Google or another search engine.

As a brief explanation for those who don’t know how search engines work.

There are billions of pages on the internet.

In fact, there are more than any human being could look through, so a search engine uses a mathematical formula ...

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Sales and Marketing Activity, what comes first?

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A bit like the old riddle of which came first, the chicken or the egg, many companies seem unsure about what comes first, the marketing or the sales?

 

In terms of cause and effect, it can certainly be a challenge to work out sometimes.

First then, let’s start with a question.

Is it possible for someone to buy from you if they don’t know you exist?

Now in this case, the answer would be almost universally accepted to be a firm ‘no’. There are ...

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What should I post on my blog and How often should I post on my blog?

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I have been blogging about marketing for quite a few years now and we also work with clients to help them produce content and blogs.

A couple of interesting questions that people often ask is

“How often should I post on my blog?” and “What should I post on my blog?”

Now, there are lots of trains of thought around this. I have heard experts talk about once a day, three times a week, once a week and others say, when you feel ...

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Linkedin to be integrated into Microsoft Office

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The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin.

This is another major development to add to the recent Linkedin redesign and the dropping of close connections with Twitter.

This could be significant, as your Linkedin profile information, updates and photos will now be brought directly into Outlook when someone emails you. Some may find that a little intimidating, ...

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B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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Is the Facebook ‘free-ride’ Over for Brands and Businesses?

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We have been wondering for a while about how Facebook is going to increase it’s revenues. I mean, it has a $100bn valuation, so it has to make some serious money to justify that.

Actually, that’s just the starting point, because not only does it have to justify a $100bn valuation, but it then has to grow at a steady rate from that valuation upwards to maybe $200bn, even $1tn in the future. If we assume that the actual growth rate ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so ...

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6 Predictions for 2012

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WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

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