Blog Interrupted

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You know it’s been a while since you last blogged, when one of your readers phones you to ask you why not.

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As many of you who read our blog regularly know, we only tend to write when we have something to blog about and a lot of our content is ‘evergreen’, that is to say it stays relevant for quite a long time. Having ...

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Making Your B2B Mailings Greener and More Appealing

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Have you ever wondered why charities and insurance companies post out pens with their mailings? Why they invest in the pens and extra postage costs? Why they keep doing it?

The simple answer is because of the increased response. Statistics from the insurance industry saw reply rates increase up to 7 times higher than conventional mailings. You have probably thrown away junk mail in the past, often without even opening it. Can you ever recall throwing away an evelope or packet ...

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Our Lunatik and Tik Tok watches have arrived

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Well, when we blogged about the amazingly cool Tik Tok and Lunatik iPod nano watches a couple of months ago, as promised, we put our money where our mouths are and pledged for one of each. Despite only being a design on a piece of paper a few months ago, the final products have now arrived at our offices already, so here is an update.

Not only do we think this will be a major method of product development and

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You have Gmail, again.

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Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.

Now this may strike you as a little strange ...

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The Royal Mailer

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We received this mailer a while ago but it was so unique that we kept it. I suppose this is another benefit of direct mail, in that your prospects are able to keep it and therefore refer back to it, whereas other forms of marketing can be quite disposable.

The letter is fairly innocuous and conventional – a simple A4 letter using the sub-brand of Mail Media Centre.

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Audi A1 Mailer

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I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.

We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...

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Campaign Focus – The British Red Cross

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So the re-brand is done and we’ve launched the new site. It’s a very exciting time here and we’d like to thank everyone for the positive feedback on the new look. As a part of the process, we are going to be running several new features both on the website and the blog. We’ve really given the lead to social media on the new site including incorporating our twitter feed and blog into our website home page so ...

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