Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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The next online revolution – your own custom gTLD

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Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include .com or .co.uk.

To date these TLD’s have been quite restricted, only recently did the .xxx domain go live after a number of years of campaigning.

But this is about to change. Radically.

The New Domains

It was announced today that there ...

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Is the Facebook ‘free-ride’ Over for Brands and Businesses?

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We have been wondering for a while about how Facebook is going to increase it’s revenues. I mean, it has a $100bn valuation, so it has to make some serious money to justify that.

Actually, that’s just the starting point, because not only does it have to justify a $100bn valuation, but it then has to grow at a steady rate from that valuation upwards to maybe $200bn, even $1tn in the future. If we assume that the actual growth rate ...

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How the reputation economy will affect YOUR business.

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reputation management

EVERY so often, something happens that inspires me to write about it.

Sometimes, it is something outstanding that gives me a ‘wow’ experience. Other times, it is something that astonishes me in how old school bad it is.

Today I had the misfortune to experience a bad one, but to draw a positive, it serves as a great example of how social media and more importantly, the next generation of ...

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