Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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Making Your B2B Mailings Greener and More Appealing

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Have you ever wondered why charities and insurance companies post out pens with their mailings? Why they invest in the pens and extra postage costs? Why they keep doing it?

The simple answer is because of the increased response. Statistics from the insurance industry saw reply rates increase up to 7 times higher than conventional mailings. You have probably thrown away junk mail in the past, often without even opening it. Can you ever recall throwing away an evelope or packet ...

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Google Mail Strikes again

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Anyone remember Lonnie Gordon?

Well back in the early nineties, she had a hit with ‘Happenin’ all over Again’ and this is what occurred to us when this little beauty landed on the doormat. Yet again Google failed to disappoint, with a brand new address for us too. At least this time, we benefited from a middle initial, which was a first.

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How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results and conversion from b2b marketing activity, so this blog is about the KnowledgeBank 6 step Approach which will show you ...

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You have Gmail, again.

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google mailer 4

Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.

Now this may strike you as a little strange ...

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Another week another Google Mailer.

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Another week has come and gone and another Google mailer arrived this morning.

This one is plainer than the AdWords mailing piece we received a couple of weeks ago and this time it is promoting Google Apps – basically its a single sheet of A4 in a letter format. The letter is addressed to a different contact than last time, which is interesting and this time they are using an almost identical address ...

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The Royal Mailer

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We received this mailer a while ago but it was so unique that we kept it. I suppose this is another benefit of direct mail, in that your prospects are able to keep it and therefore refer back to it, whereas other forms of marketing can be quite disposable.

The letter is fairly innocuous and conventional – a simple A4 letter using the sub-brand of Mail Media Centre.

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Audi A1 Mailer

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I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.

We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...

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