Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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Now our Olympians are successful they can make millions…

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Just an observation.

Now that many of our Olympians have succeeded in their events, some with incredible achievements, the talk seems to have moved on to how they will now be able to make millions of pounds from that success.

Don’t get me wrong – I think this can be a good thing, rewarding achievement, dedication and success. There are a number of things to consider though:-

  1. I don’t believe that any of the competitors committed their lives to their sport for that ...
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The next online revolution – your own custom gTLD

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Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include .com or .co.uk.

To date these TLD’s have been quite restricted, only recently did the .xxx domain go live after a number of years of campaigning.

But this is about to change. Radically.

The New Domains

It was announced today that there ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so ...

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Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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Employee explains Klout to the Boss

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We have already said enough about Klout scores in the past, though does this sound familiar to you?

Apparently Klout have changed their algorithm and lots of people have been moaning about their reduction in influence. Well, surely if your activity stays the same, actually your influence doesn’t change at all.

If you want a chuckle, an enterprising soul has set up a twitter account at @OccupyKlout so you can join in.

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A Moment to reflect

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Well, today has been a fairly significant day due to the passing of Steve Jobs and it seemed a good time to reflect on the impact he had on the world, both already and in the future.

By no means are we qualified to talk about this with any great meaning or understanding, though we can discuss his impact on us.

Firstly, Steve Jobs was at the forefront of the consumer computer revolution. With a great team behind him, he worked to ...

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Houston, we have a problem.

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But you clearly don’t!

WE HAVE A PROBLEM. It is a major problem and we aren’t sure that it can be fixed.

A report was published recently proposing that of the 18 million sales people in the US, these will be gradually replaced by social media savvy, techno wizard sales people, plumbed into the internet ‘matrix’ style.

How many of these jobs will remain by 2020?

According to the report, only 3 million of them, which means a loss of ...

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