SME Marketing in 2014

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WE have lots of conversations every day with companies who are getting ready for an increase in their SME marketing activity in 2014.

Sustained recovery is underway

The Bank of England have publicly announced that the UK is in a period of sustained recovery and all of the economic indicators are pointing north.

Economic recovery was always going to happen at some point and in the same way that it took a few years to reach the bottom, it is ...

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Without activity marketing tools can struggle, even for Twitter!

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This is pretty fascinating and a great lesson for all of us, in the difference between marketing tools and marketing activity.

So, let’s start with a question…

How many of us have developed some kind of web based video? In business, the answer is probably quite a lot of us.

The second question is…

How many people have seen our video? Here comes the big difference for many businesses – some have lots of views ...

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Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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How the reputation economy will affect YOUR business.

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reputation management

EVERY so often, something happens that inspires me to write about it.

Sometimes, it is something outstanding that gives me a ‘wow’ experience. Other times, it is something that astonishes me in how old school bad it is.

Today I had the misfortune to experience a bad one, but to draw a positive, it serves as a great example of how social media and more importantly, the next generation of ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so ...

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Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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Houston, we have a problem.

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But you clearly don’t!

WE HAVE A PROBLEM. It is a major problem and we aren’t sure that it can be fixed.

A report was published recently proposing that of the 18 million sales people in the US, these will be gradually replaced by social media savvy, techno wizard sales people, plumbed into the internet ‘matrix’ style.

How many of these jobs will remain by 2020?

According to the report, only 3 million of them, which means a loss of ...

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MS Office 365 – Google Apps alternative?

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microsoft office 365

JUST ONE day after our previous blog post about Microsoft buying Skype landed, we get another interesting insight into the future of Microsoft’s ecosystem. A beta invite for Microsoft Office 365.

Now I have just read some of the blurb and signed up for a quick look around, but already this looks like it could be another game changer.

Everyone has been ...

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