Have we missed the f’booking boat? Facebook Advertising for Business

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Amazing results from Facebook’s advertising business.

No, actually I take that back. There were some astonishing, astounding results for Facebook today. Also note the use of the word ‘for’.

So what, it doesn’t affect us.

Well unfortunately, for most businesses it does affect you as it means you may have missed the boat.

Which boat have we missed?

Here is the best way I can summarise it, using my own story about how I missed a fairly similar, big boat many years ago.

I’ve been working in ...

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What are the best practices when blogging?

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Our last blog post has been nothing short of remarkable.

In just a few weeks since it was published, that single post has had many thousands of visitors, created a huge amount of positive and negative response and generated lots of very valuable discussion, as well as enquiries for our business.

This happened for a number of reasons, so I thought it would be interesting to explore a ...

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Without activity marketing tools can struggle, even for Twitter!

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This is pretty fascinating and a great lesson for all of us, in the difference between marketing tools and marketing activity.

So, let’s start with a question…

How many of us have developed some kind of web based video? In business, the answer is probably quite a lot of us.

The second question is…

How many people have seen our video? Here comes the big difference for many businesses – some have lots of views ...

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Are you a mobile marketing company like Facebook?

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Facebook latest results are really interesting and some of the numbers are astonishing.

 

Facebook’s quarterly revenue jumped by 60%

If they only generated a few million dollars, this would not be a surprise, however, this is £1.62bn ($2.0bn) in just 3 months. That is a lot of money.

If we can assume that Facebook are still working out the best ways to make advertising work on their platform, it has a long way to go. We have always predicted ...

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Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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What is branch and what does it do?

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THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

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Linkedin to be integrated into Microsoft Office

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The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin.

This is another major development to add to the recent Linkedin redesign and the dropping of close connections with Twitter.

This could be significant, as your Linkedin profile information, updates and photos will now be brought directly into Outlook when someone emails you. Some may find that a little intimidating, ...

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B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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Changing your social network username – what are the issues?

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OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives.

Why are they different?

Well put simply, like our friends, we can’t necessarily choose them. There are just too many people and businesses who share the same name, for everyone to have their perfect name in the social space. The name that they feel best represents them as a person or business.

In fact, one of the biggest dilemmas facing young people in 10 ...

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Is the Facebook ‘free-ride’ Over for Brands and Businesses?

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We have been wondering for a while about how Facebook is going to increase it’s revenues. I mean, it has a $100bn valuation, so it has to make some serious money to justify that.

Actually, that’s just the starting point, because not only does it have to justify a $100bn valuation, but it then has to grow at a steady rate from that valuation upwards to maybe $200bn, even $1tn in the future. If we assume that the actual growth rate ...

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