Have we missed the f’booking boat? Facebook Advertising for Business

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Amazing results from Facebook’s advertising business.

No, actually I take that back. There were some astonishing, astounding results for Facebook today. Also note the use of the word ‘for’.

So what, it doesn’t affect us.

Well unfortunately, for most businesses it does affect you as it means you may have missed the boat.

Which boat have we missed?

Here is the best way I can summarise it, using my own story about how I missed a fairly similar, big boat many years ago.

I’ve been working in ...

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What are the best practices when blogging?

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Our last blog post has been nothing short of remarkable.

In just a few weeks since it was published, that single post has had many thousands of visitors, created a huge amount of positive and negative response and generated lots of very valuable discussion, as well as enquiries for our business.

This happened for a number of reasons, so I thought it would be interesting to explore a ...

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Are you a mobile marketing company like Facebook?

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Facebook latest results are really interesting and some of the numbers are astonishing.

 

Facebook’s quarterly revenue jumped by 60%

If they only generated a few million dollars, this would not be a surprise, however, this is £1.62bn ($2.0bn) in just 3 months. That is a lot of money.

If we can assume that Facebook are still working out the best ways to make advertising work on their platform, it has a long way to go. We have always predicted ...

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Building your own Social Network might be worth more than your business

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Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

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Changing your social network username – what are the issues?

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OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives.

Why are they different?

Well put simply, like our friends, we can’t necessarily choose them. There are just too many people and businesses who share the same name, for everyone to have their perfect name in the social space. The name that they feel best represents them as a person or business.

In fact, one of the biggest dilemmas facing young people in 10 ...

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Is the Facebook ‘free-ride’ Over for Brands and Businesses?

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We have been wondering for a while about how Facebook is going to increase it’s revenues. I mean, it has a $100bn valuation, so it has to make some serious money to justify that.

Actually, that’s just the starting point, because not only does it have to justify a $100bn valuation, but it then has to grow at a steady rate from that valuation upwards to maybe $200bn, even $1tn in the future. If we assume that the actual growth rate ...

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