What are the best practices when blogging?

Posted by:

Our last blog post has been nothing short of remarkable.

In just a few weeks since it was published, that single post has had many thousands of visitors, created a huge amount of positive and negative response and generated lots of very valuable discussion, as well as enquiries for our business.

This happened for a number of reasons, so I thought it would be interesting to explore a ...

Continue Reading →
3

Without activity marketing tools can struggle, even for Twitter!

Posted by:

This is pretty fascinating and a great lesson for all of us, in the difference between marketing tools and marketing activity.

So, let’s start with a question…

How many of us have developed some kind of web based video? In business, the answer is probably quite a lot of us.

The second question is…

How many people have seen our video? Here comes the big difference for many businesses – some have lots of views ...

Continue Reading →
0

Building your own Social Network might be worth more than your business

Posted by:

Could building your own social network be worth more than your business?

WE HAVE BEEN doing a lot of consultancy work in the hospitality sector recently.

This is already a unique sector in the way that marketing has evolved. It is also a powerful demonstration of the future of marketing for all of our businesses.

Already it is widely acknowledged that TripAdvisor can have a ...

Continue Reading →
0

What is branch and what does it do?

Posted by:

THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

Continue Reading →
1

Changing your social network username – what are the issues?

Posted by:

OUR SOCIAL MEDIA IDENTITIES are not like other representations of our business or personal lives.

Why are they different?

Well put simply, like our friends, we can’t necessarily choose them. There are just too many people and businesses who share the same name, for everyone to have their perfect name in the social space. The name that they feel best represents them as a person or business.

In fact, one of the biggest dilemmas facing young people in 10 ...

Continue Reading →
0