Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”
Content marketing is absolutely essential to the future of your marketing, because this is how your prospects are finding new suppliers.
Good quality content, optimised in the right way, can ensure that when one of your customers or prospects go searching for a new supplier, they can read your content, learn about your experience and establish your reputation.