Using Linkedin Group Statistics to find your ‘Social audience’

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Linkedin Group Stats

BEING a typical data driven marketer, here’s a feature that us marketers and social media enthusiasts can REALLY make use of.

Have you ever wondered whether the people in your Linkedin group are trying to sell you stuff or listen to what you have to say? Are they local to you or are they from ...

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Klout scores and their measure of influence

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We were checking out Klout which is a brand newish startup looking to become the definitive authority on social media influence. Although, this is a great idea, the algorithms are obviously still being tweaked, and therefore there are some interesting results. Anyone who floats in the online space will know that ‘interesting results’ means ‘controversy’. This is similar to when Amazon first launched their ‘recommended’ products, which used behavioural profiling to determine which marketing message to ...

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