The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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6 Predictions for 2012

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WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

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Using Linkedin Group Statistics to find your ‘Social audience’

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Linkedin Group Stats

BEING a typical data driven marketer, here’s a feature that us marketers and social media enthusiasts can REALLY make use of.

Have you ever wondered whether the people in your Linkedin group are trying to sell you stuff or listen to what you have to say? Are they local to you or are they from ...

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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Social Media: Electronic Word of Mouth?

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With socially connected websites becoming more and more ubiquitous, we have been trying to define what this means for businesses and how it will affect their marketing strategies in the future.

Collective Intelligence and Shared Knowledge

The widespread use of elements of collective intelligence within websites to date, has created some of the most successful websites including Amazon, eBay, Youtube, Google, Groupon, Twitter and many others. This trend is also accelerating with the introduction of Google Places and Deals, Facebook Places and ...

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How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results and conversion from b2b marketing activity, so this blog is about the KnowledgeBank 6 step Approach which will show you ...

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Sage “Sage” Creative

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No-one in the office could remember if this one arrived in the post or if we picked it up at an exhibition, but we thought it was pretty cool. I’m not sure if we were supposed to add water and some magical stuff would grow out of it, but regardless we kept it. If for some reason we ever run out of plant life, this may also prove useful for repopulating the earth at some point, thanks to its metallic ...

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The Royal Mailer

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We received this mailer a while ago but it was so unique that we kept it. I suppose this is another benefit of direct mail, in that your prospects are able to keep it and therefore refer back to it, whereas other forms of marketing can be quite disposable.

The letter is fairly innocuous and conventional – a simple A4 letter using the sub-brand of Mail Media Centre.

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Audi A1 Mailer

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I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.

We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...

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