B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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6 Predictions for 2012

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WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Social Media: Electronic Word of Mouth?

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With socially connected websites becoming more and more ubiquitous, we have been trying to define what this means for businesses and how it will affect their marketing strategies in the future.

Collective Intelligence and Shared Knowledge

The widespread use of elements of collective intelligence within websites to date, has created some of the most successful websites including Amazon, eBay, Youtube, Google, Groupon, Twitter and many others. This trend is also accelerating with the introduction of Google Places and Deals, Facebook Places and ...

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How to improve your b2b marketing results?

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Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results and conversion from b2b marketing activity, so this blog is about the KnowledgeBank 6 step Approach which will show you ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than others for specific ...

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