B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Klout of this world

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WE HAVEN’T MOANED about Klout for a while, so now seemed as good a time as any, during the past few months. As you know we were trying to build the first Klout roller coaster following an unexpected 1000% increase in our TrueReach score.

All was going well for a while and we had just completed the first climb (out of the starting chamber), until we went on holiday for a week and ...

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Our most interesting PPC Enquiry so far

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One of our guys came running into my office today with interesting news.

“You won’t believe who we just had an inbound pay per click enquiry from?”,

Obviously as a marketing provider this began a process of wondering if it could be sublime, ridiculous or somewhere in between. Now don’t get me wrong, we use Google and we like Google a bit, but as most of you are no doubt aware, the leads that come from Google pay per click can vary ...

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B2B Marketing – Online vs Offline

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We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.

We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...

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B2B marketing is different from B2C marketing?

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“B2B marketing is just marketing to consumers who happen

to have a corporation to pay for what they buy.”

So why is this statement wrong?

One of the most noticeable trends in the marketing world is the tendency for marketers to follow the latest money spinner like a flock of well informed sheep. This may sound obvious, as there is no other way of paying the bills, but recently, the rhetoric from some consumer marketers has started to ...

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