B2B Social Media – Why recession means innovation.

Posted by:

We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

Continue Reading →
3

An Insider Guide to Your Next B2B Data Purchase

Posted by:

 

BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

Continue Reading →
5

B2B Firms to Increase Marketing Spend in 2011

Posted by:

Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

Continue Reading →
27

How Google plan to increase sales

Posted by:

We saw the news about the new Google Chrome OS and thought a mini-post would be relevant to our last topic of online vs offline marketing, so here it is. (And because its a trendy topic, we might also get some extra clicks!)

Like every form of marketing, “if the customers ain’t buying, then the suppliers ain’t paying for marketing to attract ’em” and this will be as true for online marketing as offline. Although I have encapsulated this phrase in ...

Continue Reading →
3

B2B Marketing – Online vs Offline

Posted by:

We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.

We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...

Continue Reading →
9

B2B marketing is different from B2C marketing?

Posted by:

“B2B marketing is just marketing to consumers who happen

to have a corporation to pay for what they buy.”

So why is this statement wrong?

One of the most noticeable trends in the marketing world is the tendency for marketers to follow the latest money spinner like a flock of well informed sheep. This may sound obvious, as there is no other way of paying the bills, but recently, the rhetoric from some consumer marketers has started to ...

Continue Reading →
7