Another week another Google Mailer.

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Another week has come and gone and another Google mailer arrived this morning.

This one is plainer than the AdWords mailing piece we received a couple of weeks ago and this time it is promoting Google Apps – basically its a single sheet of A4 in a letter format. The letter is addressed to a different contact than last time, which is interesting and this time they are using an almost identical address ...

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The most expensive direct mailer ever?

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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than others for specific ...

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