BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.
For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...
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