BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.
For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...
Continue Reading →Posted by: Jim
So the re-brand is done and we’ve launched the new site. It’s a very exciting time here and we’d like to thank everyone for the positive feedback on the new look. As a part of the process, we are going to be running several new features both on the website and the blog. We’ve really given the lead to social media on the new site including incorporating our twitter feed and blog into our website home page so ...
Continue Reading →Posted by: Knowledge Bank
We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.
We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...
Continue Reading →“B2B marketing is just marketing to consumers who happen
to have a corporation to pay for what they buy.”
So why is this statement wrong?
One of the most noticeable trends in the marketing world is the tendency for marketers to follow the latest money spinner like a flock of well informed sheep. This may sound obvious, as there is no other way of paying the bills, but recently, the rhetoric from some consumer marketers has started to ...
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