Web economy in G20 set to double by 2016

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An article on the BBC website today, based on research by Boston Consulting Group and commissioned by Google, claims that the value of the web economy in G20 countries, will double from $2.3tn (£1.5tn) to $4.2tn (£2.7tn) by 2016. A major part of this growth is expected to be through the increasing use of mobile internet.

Key areas for growth

Some of the areas highlighted by the report include:-

  • 80% of internet users will be ...
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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to separate your audience. ...

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Why Microsoft will beat Google, Apple and Facebook – Part 2

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We posted quite a while ago about the reasons that Microsoft are set to win the battle for the future of PC technology and had lots of responses about why we were right and wrong. The response was fantastic, so thanks for the feedback.

Since that time, we are seeing our predictions already becoming reality and the Kinect technology is starting to widen it’s reach. First, apparently a deal has been done ...

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Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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Why Microsoft will beat Google, Apple and Facebook

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If you have been watching the technology industry from a media viewpoint for the last few years, it goes a bit like this.

Microsoft is the anti-competitive company that rules the world. Everyone loathes them because they snuffed out competition in the PC software market, stifling progress and emulating or acquiring other companies like a hungry shark.

A non-evil hero appears in the form of Google, they don’t make anything, they don’t sell anything, they just help people. They help them to ...

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Is Microsoft copying Google’s Search results?

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We made some predictions at the end of last year and we have had stacks of people visiting to read them. Much to our surprise, it is only February, but we may need to make a new list, as already several of them are looking like coming to fruition. One of our predictions was that the social networks would begin to copy each other.

Could we have even imagined that the same would happen for ...

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Google Mail Strikes again

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Anyone remember Lonnie Gordon?

Well back in the early nineties, she had a hit with ‘Happenin’ all over Again’ and this is what occurred to us when this little beauty landed on the doormat. Yet again Google failed to disappoint, with a brand new address for us too. At least this time, we benefited from a middle initial, which was a first.

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How Facebook can reach the businesses that Google can’t

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faceonAnyone well versed in online marketing will be aware of the challenge that Facebook faces in terms of trying to catch up with Google’s revenue. On one hand, Google offers businesses the opportunity to interact with customers at the point they are researching, buying or interested in a given product or service. Facebook, on the contrary, offers businesses the opportunity to communicate ...

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You have Gmail, again.

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google mailer 4

Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.

Now this may strike you as a little strange ...

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Another week another Google Mailer.

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Another week has come and gone and another Google mailer arrived this morning.

This one is plainer than the AdWords mailing piece we received a couple of weeks ago and this time it is promoting Google Apps – basically its a single sheet of A4 in a letter format. The letter is addressed to a different contact than last time, which is interesting and this time they are using an almost identical address ...

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