Social Media: Is there enough space for everyone? Or revenue?

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Lots of talk recently about IPO’s, which as we know can be a precursor for a bubble. This is to be expected, as our capitalist economies actually function this way.

A bit like the chicken and the egg, the booms are a result of the busts and the busts are similarly, the results of the booms. Like the chicken and the egg, We aren’t sure which came first, though the South Sea ...

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5 Social Media Predictions for 2011

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So we come to the end of another year and it’s just a few hours before we join Sydney in the next one. 2010 has been an interesting year for lots of reasons, and it may just have been the ‘Year We Made Contact’ as predicted by uncanny futurologist, Arthur C Clarke.

Many organisations have obviously struggled a bit this year, though there doesn’t appear to have been as significant occurrences ...

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How Facebook can reach the businesses that Google can’t

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faceonAnyone well versed in online marketing will be aware of the challenge that Facebook faces in terms of trying to catch up with Google’s revenue. On one hand, Google offers businesses the opportunity to interact with customers at the point they are researching, buying or interested in a given product or service. Facebook, on the contrary, offers businesses the opportunity to communicate ...

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