Employee explains Klout to the Boss

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We have already said enough about Klout scores in the past, though does this sound familiar to you?

Apparently Klout have changed their algorithm and lots of people have been moaning about their reduction in influence. Well, surely if your activity stays the same, actually your influence doesn’t change at all.

If you want a chuckle, an enterprising soul has set up a twitter account at @OccupyKlout so you can join in.

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Klout of this world

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WE HAVEN’T MOANED about Klout for a while, so now seemed as good a time as any, during the past few months. As you know we were trying to build the first Klout roller coaster following an unexpected 1000% increase in our TrueReach score.

All was going well for a while and we had just completed the first climb (out of the starting chamber), until we went on holiday for a week and ...

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Our Klout roller coaster is back on the rails

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Our prayers were answered this week. Without wanting to sound like a scratched record, you will already be aware of our series of posts on the measurement of influence in the social media space and the difficulties this creates. A new feature has been added to Klout since our precipitous drop a few days ago, as Klout now provide an explanation as to why there is a sudden drop in your score. Quite simply, it is due to an improvement ...

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The Emotional Roller Coaster of Social Media

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As I arrived into the office this morning, I was met with a distressing scene. Two of our team, both fully grown men – one with a beard, were crying. One of our data guys, was literally uncontrollable. “Why,” he kept repeating, “why us?”

The reason for the scene of devastation – any ideas?

Yes, based on your extensive reading of our blog during the past 2 years, you are correct in your assumptions. The progress with our Klout roller coaster, has ...

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Klout – don’t take a holiday.

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Little did you know that during the past few weeks, KnowledgeBank have been hard at work designing our own roller coaster. In order to achieve this, we didn’t use any metal, we didn’t use rails, and believe it or not, we didn’t even use a pencil.

Incredibly, the design was formed without any effort from us at all, in fact, it was created simply by us taking a holiday at Christmas and Klout did the rest for us.

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Klout, we take it all back…

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Further to our last post on the ‘newish’ Twitter influence scorekeepers Klout, we pointed out that we weren’t sure how the scores were calculated and we attracted a huge amount of response from other people like Tom and Adrian, who were similarly confused by the measure and how it is derived.

The fact that our Klout score dropped by nearly 10%, the day after we blogged about them recommending that we follow an ...

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Klout scores and their measure of influence

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We were checking out Klout which is a brand newish startup looking to become the definitive authority on social media influence. Although, this is a great idea, the algorithms are obviously still being tweaked, and therefore there are some interesting results. Anyone who floats in the online space will know that ‘interesting results’ means ‘controversy’. This is similar to when Amazon first launched their ‘recommended’ products, which used behavioural profiling to determine which marketing message to ...

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