An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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How to be a complete & utter failure at online PR

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Follow our top 11 tips & we GUARANTEE you’ll soon be making the same mistakes as everyone else!

Now I know what you’re probably thinking –

Hang on, isn’t the point of all these articles to provide helpful information?

Well frankly the interweb is full of advice from experts, and as a poor copywriter living in a suburban broom-cupboard I’m just not sure it’s sensible to go around giving away professional secrets. I mean, if anyone and everyone had the skills to write ...

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‘Reputation Optimisation’ is the new SEO

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We have been running Social Media for Business programmes for a while now. As well as training businesses to understand this exciting new way to communicate with their customers and prospects. we are also using the opportunity to understand more about their views of the social media space. What has been interesting is that we are able to use the sessions as a laboratory in some ways, seeing how people have found unique ways ...

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Our most interesting PPC Enquiry so far

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One of our guys came running into my office today with interesting news.

“You won’t believe who we just had an inbound pay per click enquiry from?”,

Obviously as a marketing provider this began a process of wondering if it could be sublime, ridiculous or somewhere in between. Now don’t get me wrong, we use Google and we like Google a bit, but as most of you are no doubt aware, the leads that come from Google pay per click can vary ...

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How Google plan to increase sales II

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Well everyone will know that back in July we blogged about Chrome OS, just after it was announced and as you can probably see from the first preview which has now been released, our predictions were correct.

In the words of Sundar Pichai, Vice President of Product Management at Google, he said the company “did not have a business plan but admitted that encouraging people to use the web and Google services “benefits us as a company”.

No doubt the ...

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Online Marketing 2.0 – Round 2 begins

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Well, we correctly predicted that a big Microsoft Office announcement must be imminent to prompt a Google Chrome OS spoiler announcement last week. As a follow up to that follow up, it is interesting to consider how this may translate in strategy terms and how this affects b2b and b2c marketers.

As we already know, the transition from offline to free online software has to be paid for.

Microsoft have resisted moving online because this inevitably means ...

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