Google’s other April Fool…

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Following on from our series of posts regarding Google’s regular direct mail campaigns, we have a had a few more arriving recently, but the best one yet arrived today.

As you know, KnowledgeBank are data driven marketing business, so we encourage companies to use direct mail, as it can be an excellent means of communicating with your potential prospects and customers. It is also highly targetable, with a proven track record over several decades, ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Our Klout roller coaster is back on the rails

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Our prayers were answered this week. Without wanting to sound like a scratched record, you will already be aware of our series of posts on the measurement of influence in the social media space and the difficulties this creates. A new feature has been added to Klout since our precipitous drop a few days ago, as Klout now provide an explanation as to why there is a sudden drop in your score. Quite simply, it is due to an improvement ...

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The Emotional Roller Coaster of Social Media

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As I arrived into the office this morning, I was met with a distressing scene. Two of our team, both fully grown men – one with a beard, were crying. One of our data guys, was literally uncontrollable. “Why,” he kept repeating, “why us?”

The reason for the scene of devastation – any ideas?

Yes, based on your extensive reading of our blog during the past 2 years, you are correct in your assumptions. The progress with our Klout roller coaster, has ...

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Social Media: Electronic Word of Mouth?

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With socially connected websites becoming more and more ubiquitous, we have been trying to define what this means for businesses and how it will affect their marketing strategies in the future.

Collective Intelligence and Shared Knowledge

The widespread use of elements of collective intelligence within websites to date, has created some of the most successful websites including Amazon, eBay, Youtube, Google, Groupon, Twitter and many others. This trend is also accelerating with the introduction of Google Places and Deals, Facebook Places and ...

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Audi A1 Mailer

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I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.

We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...

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Back to the Future of Google

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Let’s Go Back in Time

Every so often a story pops up that makes you look like you can read the future, despite the fact that really, it just makes sense to you at the time, but no-one else gets it. Regular readers of the KnowledgeBank blog will know that we like posts to be connected and a story appeared last week, which gave a perfect opportunity to follow up on a previous post.

As you ...

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Marketing Strategy in a W Shaped recession

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“Michael Geoghegan, chief executive of HSBC, is so convinced there will be a second downturn in the coming months that he plans to delay any rush to expand the bank. “Is this a V recovery or a W?” Mr Geoghegan asked in an interview with the FT. “[I think] it’s the latter. [If I’m right], we have to be very careful we don’t grow the balance sheet so far before the recovery has come only to write it back into ...

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