Linkedin to be integrated into Microsoft Office

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The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin.

This is another major development to add to the recent Linkedin redesign and the dropping of close connections with Twitter.

This could be significant, as your Linkedin profile information, updates and photos will now be brought directly into Outlook when someone emails you. Some may find that a little intimidating, ...

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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to separate your audience. ...

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Social Media: Is there enough space for everyone? Or revenue?

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Lots of talk recently about IPO’s, which as we know can be a precursor for a bubble. This is to be expected, as our capitalist economies actually function this way.

A bit like the chicken and the egg, the booms are a result of the busts and the busts are similarly, the results of the booms. Like the chicken and the egg, We aren’t sure which came first, though the South Sea ...

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5 Social Media Predictions for 2011

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So we come to the end of another year and it’s just a few hours before we join Sydney in the next one. 2010 has been an interesting year for lots of reasons, and it may just have been the ‘Year We Made Contact’ as predicted by uncanny futurologist, Arthur C Clarke.

Many organisations have obviously struggled a bit this year, though there doesn’t appear to have been as significant occurrences ...

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The B2b Social Media Race is on

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Anyone involved in the social media space will have noticed that generally, the b2b side of many applications has not played first string on the fiddle. This makes sense, as in most cases, to reach critical mass requires lots of users and this can only be achieved quickly in the consumer market. Having said this, we have talked in the past about once this has been achieved, much revenue then ...

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