The next online revolution – your own custom gTLD

Posted by:

Icann have announced the bidders for new generic top level domains (gTLD). For those who have no idea what we are talking about, these are the back end of your web addresses. Existing examples include .com or .co.uk.

To date these TLD’s have been quite restricted, only recently did the .xxx domain go live after a number of years of campaigning.

But this is about to change. Radically.

The New Domains

It was announced today that there ...

Continue Reading →
0

6 Predictions for 2012

Posted by:

WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

Continue Reading →
0

CMO Role To Be More Data Focused

Posted by:

“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

Continue Reading →
3

Has the census data been stolen and what are the implications?

Posted by:

Data is a strange thing.

ON THE ONE HAND, we are all more cautious about giving out information regarding our personal lives these days. We hear stories about data breaches at the Sony Playstation network or the loss of two discs containing all of the UK’s child benefit data and we worry about the implications. Simultaneously we are giving more personal information away than ever before, in some cases, without any thought as to how this may ...

Continue Reading →
0

Klout of this world

Posted by:

WE HAVEN’T MOANED about Klout for a while, so now seemed as good a time as any, during the past few months. As you know we were trying to build the first Klout roller coaster following an unexpected 1000% increase in our TrueReach score.

All was going well for a while and we had just completed the first climb (out of the starting chamber), until we went on holiday for a week and ...

Continue Reading →
0

Our Lunatik and Tik Tok watches have arrived

Posted by:

Well, when we blogged about the amazingly cool Tik Tok and Lunatik iPod nano watches a couple of months ago, as promised, we put our money where our mouths are and pledged for one of each. Despite only being a design on a piece of paper a few months ago, the final products have now arrived at our offices already, so here is an update.

Not only do we think this will be a major method of product development and

Continue Reading →
3

Social Media: Electronic Word of Mouth?

Posted by:

With socially connected websites becoming more and more ubiquitous, we have been trying to define what this means for businesses and how it will affect their marketing strategies in the future.

Collective Intelligence and Shared Knowledge

The widespread use of elements of collective intelligence within websites to date, has created some of the most successful websites including Amazon, eBay, Youtube, Google, Groupon, Twitter and many others. This trend is also accelerating with the introduction of Google Places and Deals, Facebook Places and ...

Continue Reading →
1

The LunaTik World of Commerce

Posted by:

We reckon we are pretty plugged in when it comes to new trends in b2b and b2c marketing and we are all witnessing the emergence of a complete change in the way that companies do business. Just today, we came across one of the best examples of how this change is happening right now.

Ladies and gentlemen, allow us to introduce the LunaTik iPod nano watch.

A well established designer, who has credits for designing the ...

Continue Reading →
5

The origins of marketing

Posted by:

With all of this social media, crowdsourced, Googlitterface gubbins, we thought we would take a look at the origins of marketing to be a bit different.

Our interest was stirred after a visit to a museum about war – hence the link to the previous post. As we have already acknowledged, wars tend to create significant advances in technology – for example, during the Second World War, the advent of computing, radar, modern medicine and lots of other ...

Continue Reading →
1