What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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Our Klout roller coaster is back on the rails

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Our prayers were answered this week. Without wanting to sound like a scratched record, you will already be aware of our series of posts on the measurement of influence in the social media space and the difficulties this creates. A new feature has been added to Klout since our precipitous drop a few days ago, as Klout now provide an explanation as to why there is a sudden drop in your score. Quite simply, it is due to an improvement ...

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The Emotional Roller Coaster of Social Media

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As I arrived into the office this morning, I was met with a distressing scene. Two of our team, both fully grown men – one with a beard, were crying. One of our data guys, was literally uncontrollable. “Why,” he kept repeating, “why us?”

The reason for the scene of devastation – any ideas?

Yes, based on your extensive reading of our blog during the past 2 years, you are correct in your assumptions. The progress with our Klout roller coaster, has ...

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Klout scores and their measure of influence

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We were checking out Klout which is a brand newish startup looking to become the definitive authority on social media influence. Although, this is a great idea, the algorithms are obviously still being tweaked, and therefore there are some interesting results. Anyone who floats in the online space will know that ‘interesting results’ means ‘controversy’. This is similar to when Amazon first launched their ‘recommended’ products, which used behavioural profiling to determine which marketing message to ...

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