Our Klout roller coaster is back on the rails

Posted by:

Our prayers were answered this week. Without wanting to sound like a scratched record, you will already be aware of our series of posts on the measurement of influence in the social media space and the difficulties this creates. A new feature has been added to Klout since our precipitous drop a few days ago, as Klout now provide an explanation as to why there is a sudden drop in your score. Quite simply, it is due to an improvement ...

Continue Reading →
1

The Emotional Roller Coaster of Social Media

Posted by:

As I arrived into the office this morning, I was met with a distressing scene. Two of our team, both fully grown men – one with a beard, were crying. One of our data guys, was literally uncontrollable. “Why,” he kept repeating, “why us?”

The reason for the scene of devastation – any ideas?

Yes, based on your extensive reading of our blog during the past 2 years, you are correct in your assumptions. The progress with our Klout roller coaster, has ...

Continue Reading →
1

Klout, we take it all back…

Posted by:

Further to our last post on the ‘newish’ Twitter influence scorekeepers Klout, we pointed out that we weren’t sure how the scores were calculated and we attracted a huge amount of response from other people like Tom and Adrian, who were similarly confused by the measure and how it is derived.

The fact that our Klout score dropped by nearly 10%, the day after we blogged about them recommending that we follow an ...

Continue Reading →
4