Posted by: Knowledge Bank
Anyone remember Lonnie Gordon?
Well back in the early nineties, she had a hit with ‘Happenin’ all over Again’ and this is what occurred to us when this little beauty landed on the doormat. Yet again Google failed to disappoint, with a brand new address for us too. At least this time, we benefited from a middle initial, which was a first.
Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional methods of marketing fundamentally involving b2b data as their foundation. We constantly receive requests for advice about improving results and conversion from b2b marketing activity, so this blog is about the KnowledgeBank 6 step Approach which will show you ...
Continue Reading →Posted by: Knowledge Bank
Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.
Now this may strike you as a little ...
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Another week has come and gone and another Google mailer arrived this morning.
This one is plainer than the AdWords mailing piece we received a couple of weeks ago and this time it is promoting Google Apps – basically its a single sheet of A4 in a letter format. The letter is addressed to a different contact than last time, which is interesting and this time they are using an almost identical address ...
Continue Reading →Posted by: Knowledge Bank
No-one in the office could remember if this one arrived in the post or if we picked it up at an exhibition, but we thought it was pretty cool. I’m not sure if we were supposed to add water and some magical stuff would grow out of it, but regardless we kept it. If for some reason we ever run out of plant life, this may also prove useful for repopulating the earth at some point, thanks to its metallic ...
Continue Reading →Posted by: Knowledge Bank
We received this mailer a while ago but it was so unique that we kept it. I suppose this is another benefit of direct mail, in that your prospects are able to keep it and therefore refer back to it, whereas other forms of marketing can be quite disposable.
The letter is fairly innocuous and conventional – a simple A4 letter using the sub-brand of Mail Media Centre.
Posted by: Knowledge Bank
I got a nice piece of direct mail today and this inspired us to dedicate a new section of the blog to some of the mailings we receive on a daily basis, particularly some of the more memorable ones.
We have no idea of whether the campaigns we will include are good, bad or ugly in terms of response and conversion, though our aim is to simply showcase a few and open up the discussion to you to see what you ...
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As you are probably aware, KnowledgeBank have a strong presence in both online and offline marketing, which means that we have a view from both sides of the picket fence. We are not of the mindset of some, who believe that either one or the other marketing approach will ‘win’ the marketing wars. On the contrary, we think that all channels have a role to play and that some are stronger than others for specific ...
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Well, we correctly predicted that a big Microsoft Office announcement must be imminent to prompt a Google Chrome OS spoiler announcement last week. As a follow up to that follow up, it is interesting to consider how this may translate in strategy terms and how this affects b2b and b2c marketers.
As we already know, the transition from offline to free online software has to be paid for.
Microsoft have resisted moving online because this inevitably means ...
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We saw the news about the new Google Chrome OS and thought a mini-post would be relevant to our last topic of online vs offline marketing, so here it is. (And because its a trendy topic, we might also get some extra clicks!)
Like every form of marketing, “if the customers ain’t buying, then the suppliers ain’t paying for marketing to attract ’em” and this will be as true for online marketing as offline. Although I have encapsulated this phrase in ...
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