B2B Social Media – Why recession means innovation.

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We wrote the original post behind this in July 2009 regarding B2B Social Media and having re-read it, we thought it would be interesting to look at how things have changed since then. At first glance, not much!

OBVIOUSLY, RECESSIONS HURT.

The amount of money out there has dwindled. The banks stopped lending, first to consumers, then also to businesses. This stopped businesses from spending money with other businesses and so on down the chain. Eventually, these businesses had less income and ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Is Microsoft copying Google’s Search results?

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We made some predictions at the end of last year and we have had stacks of people visiting to read them. Much to our surprise, it is only February, but we may need to make a new list, as already several of them are looking like coming to fruition. One of our predictions was that the social networks would begin to copy each other.

Could we have even imagined that the same would happen for ...

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How Facebook can reach the businesses that Google can’t

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faceonAnyone well versed in online marketing will be aware of the challenge that Facebook faces in terms of trying to catch up with Google’s revenue. On one hand, Google offers businesses the opportunity to interact with customers at the point they are researching, buying or interested in a given product or service. Facebook, on the contrary, offers businesses the opportunity to communicate ...

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You have Gmail, again.

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google mailer 4

Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about during our pre-Christmas news drought. This time, it’s different again and is advertising… wait for it… Google Ads.

Now this may strike you as a little strange ...

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Back to the Future of Google

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Let’s Go Back in Time

Every so often a story pops up that makes you look like you can read the future, despite the fact that really, it just makes sense to you at the time, but no-one else gets it. Regular readers of the KnowledgeBank blog will know that we like posts to be connected and a story appeared last week, which gave a perfect opportunity to follow up on a previous post.

As you ...

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How Google plan to increase sales II

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Well everyone will know that back in July we blogged about Chrome OS, just after it was announced and as you can probably see from the first preview which has now been released, our predictions were correct.

In the words of Sundar Pichai, Vice President of Product Management at Google, he said the company “did not have a business plan but admitted that encouraging people to use the web and Google services “benefits us as a company”.

No doubt the ...

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Online Marketing 2.0 – Round 2 begins

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Well, we correctly predicted that a big Microsoft Office announcement must be imminent to prompt a Google Chrome OS spoiler announcement last week. As a follow up to that follow up, it is interesting to consider how this may translate in strategy terms and how this affects b2b and b2c marketers.

As we already know, the transition from offline to free online software has to be paid for.

Microsoft have resisted moving online because this inevitably means ...

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How Google plan to increase sales

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We saw the news about the new Google Chrome OS and thought a mini-post would be relevant to our last topic of online vs offline marketing, so here it is. (And because its a trendy topic, we might also get some extra clicks!)

Like every form of marketing, “if the customers ain’t buying, then the suppliers ain’t paying for marketing to attract ’em” and this will be as true for online marketing as offline. Although I have encapsulated this phrase in ...

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