Have you ever wondered why charities and insurance companies post out pens with their mailings? Why they invest in the pens and extra postage costs? Why they keep doing it?
The simple answer is because of the increased response. Statistics from the insurance industry saw reply rates increase up to 7 times higher than conventional mailings. You have probably thrown away junk mail in the past, often without even opening it. Can you ever recall throwing away an evelope or packet ...Continue Reading →