Postage rise means we need to be intelligent with our direct mail

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royal mail post box

HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have built their entire business around direct mail and therefore the impending price rises could even threaten their future.

An opportunity to change?

Having been ...

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The Royal Mailer

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We received this mailer a while ago but it was so unique that we kept it. I suppose this is another benefit of direct mail, in that your prospects are able to keep it and therefore refer back to it, whereas other forms of marketing can be quite disposable.

The letter is fairly innocuous and conventional – a simple A4 letter using the sub-brand of Mail Media Centre.

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