What is branch and what does it do?

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THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

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Linkedin to be integrated into Microsoft Office

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The news arrived on Linkedin’s blog, that the next version of Microsoft Office will provide a one click integration with Linkedin.

This is another major development to add to the recent Linkedin redesign and the dropping of close connections with Twitter.

This could be significant, as your Linkedin profile information, updates and photos will now be brought directly into Outlook when someone emails you. Some may find that a little intimidating, ...

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What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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The Chronic State of B2B Marketing in 2012

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I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are going with their marketing strategy and delivery.

Now I have to say that at KnowledgeBank, we work ...

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Some Amazing Inspiration for Startup Businesses

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Facebook to IPO

As part of the IPO process, to comply with SEC regulations, Facebook has publicly listed the risk factors that could “materially and adversely affect” Facebook in the future.

After reading the list, most people’s gut instinct might be to think that with this many challenges to face, there would be little point in continuing. Some of these are so ...

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The Rules of Social Media…

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At the weekend, I took my son for a bike ride.

We didn’t go far, venturing along a cycle route that passes through a delightful meadow coated valley. As we took in the fresh country air, we passed streams of people walking dogs and enjoying a quiet Sunday stroll.

Hair flowing in the breeze, we rounded a bend, surrounded by frosted hedgerows and skeletal trees, when suddenly, we were confronted with a startling sight. Evidently, someone had heard the call of nature, ...

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6 Predictions for 2012

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WELL, it’s that time again when we look at our predictions for the coming year, but first, we thought it would be interesting to revisit some of last years, to see how we did.

Last years predictions were pretty good actually. We said that Twitter would start to advertise everywhere they could and this was true to the extent that was possible, before the redesign a few weeks ago. Now we have the new design, and based ...

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Employee explains Klout to the Boss

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We have already said enough about Klout scores in the past, though does this sound familiar to you?

Apparently Klout have changed their algorithm and lots of people have been moaning about their reduction in influence. Well, surely if your activity stays the same, actually your influence doesn’t change at all.

If you want a chuckle, an enterprising soul has set up a twitter account at @OccupyKlout so you can join in.

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CMO Role To Be More Data Focused

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“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week.

It has become apparent during the past 5 years, that many traditional marketers have used less and less mass marketing to target their prospects. From our customer feedback, we believe that this is partly driven ...

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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to separate your audience. ...

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