What is Chirp and how can I use it for marketing?

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A GROUNDBREAKING new application has arrived on the iPhone and it is already making some interesting noises.

Well, literally actually, as that is exactly what it does, it makes noises a bit like birdsong. Although your first reaction may be that it sounds like a new version of twitter, actually it is more like an audio version of bit.ly.

What is Chirp?

Similar to bit.ly, you can add a web link to the app and it ...

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Klout, we take it all back…

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Further to our last post on the ‘newish’ Twitter influence scorekeepers Klout, we pointed out that we weren’t sure how the scores were calculated and we attracted a huge amount of response from other people like Tom and Adrian, who were similarly confused by the measure and how it is derived.

The fact that our Klout score dropped by nearly 10%, the day after we blogged about them recommending that we follow an ...

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