What is branch and what does it do?

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THE LATEST LAUNCH from the founders of Twitter has set a few tongues wagging.

The big question on everybody’s lips is, “What is Branch and what does it do?”

As you may know we look at everything with our cynical marketing eyes, so here is our take on what Branch is.

We predicted years ago that Twitter would have to change. The reason for this is obvious.

Twitter’s Marketing Dilemma

Think about all of the data that Facebook have collected ...

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Google+ vs Facebook, Twitter and LinkedIn – Who will win?

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We have been playing with Google+ since it first launched and thought that it would be worth a quick blog for anyone who is not able to access it yet. Or in a lot of cases, you may already have it but can’t work out how or why to use it.

There was an article a couple of years ago, discussing the difference between real world networks and social networks, in the way that they allow you to separate your audience. ...

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B2B Firms to Increase Marketing Spend in 2011

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Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine.

Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B firms intend to up their marketing spend in the coming year and only 7.3 per cent are decreasing their marketing budget this year. 40.8 per cent plan to keep the budget at the same level as in 2010. This is in contrast to 57.7% who ...

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Social Media: Is there enough space for everyone? Or revenue?

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Lots of talk recently about IPO’s, which as we know can be a precursor for a bubble. This is to be expected, as our capitalist economies actually function this way.

A bit like the chicken and the egg, the booms are a result of the busts and the busts are similarly, the results of the booms. Like the chicken and the egg, We aren’t sure which came first, though the South Sea ...

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Klout – don’t take a holiday.

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Little did you know that during the past few weeks, KnowledgeBank have been hard at work designing our own roller coaster. In order to achieve this, we didn’t use any metal, we didn’t use rails, and believe it or not, we didn’t even use a pencil.

Incredibly, the design was formed without any effort from us at all, in fact, it was created simply by us taking a holiday at Christmas and Klout did the rest for us.

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5 Social Media Predictions for 2011

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So we come to the end of another year and it’s just a few hours before we join Sydney in the next one. 2010 has been an interesting year for lots of reasons, and it may just have been the ‘Year We Made Contact’ as predicted by uncanny futurologist, Arthur C Clarke.

Many organisations have obviously struggled a bit this year, though there doesn’t appear to have been as significant occurrences ...

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Klout, we take it all back…

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Further to our last post on the ‘newish’ Twitter influence scorekeepers Klout, we pointed out that we weren’t sure how the scores were calculated and we attracted a huge amount of response from other people like Tom and Adrian, who were similarly confused by the measure and how it is derived.

The fact that our Klout score dropped by nearly 10%, the day after we blogged about them recommending that we follow an ...

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The B2b Social Media Race is on

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Anyone involved in the social media space will have noticed that generally, the b2b side of many applications has not played first string on the fiddle. This makes sense, as in most cases, to reach critical mass requires lots of users and this can only be achieved quickly in the consumer market. Having said this, we have talked in the past about once this has been achieved, much revenue then ...

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