An Insider Guide to Your Next B2B Data Purchase

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BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely misunderstood. After deliberation, we thought it would be useful to look at how data – in particular b2b data is often sourced and updated.

For newcomers to b2b data purchasing, often expectations are much higher than those who have been dealing with b2b ...

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B2B Marketing – Online vs Offline

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We have been generating new ideas on twitter for new blog posts regarding b2b data and the topics regarding offline and online marketing are heavily requested, so we have done some research and found some interesting stuff. Here’s a really interesting example.

We speak with lots of b2b clients on an ongoing basis and obviously, during the past few years there has been a significant shift from offline marketing to online marketing. In fact ...

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